Food Fighter - New Yorker

Does Whole Foods' CEO know what's best for you?

Nick Paumgarten

04 January 2010

Then

• A grocer typically wants to hide what goes on in back and disguise the hard work and artifice behind the scenes.
• Grocers have kept their customers ignorant of the slaughterhouses, onion fields, and artificial ingredients in soda.
• Our interface with the food chain ended with the stock boy and his sticker gun in Aisle 6

Now

• Whole Foods began to sell information and narrative along with the food.
• The Supermarket Pastoral as described in Michael Pollan's "The Omnivore's Dilemma"
• It showed pictures of the fisherman that actually caught the fish